Average Retail is NOT always the recommended retail price in fact in many cases it will be below the recommended retail price. The Average Price will not be higher than the recommended retail price, unless there is a sudden or recent amendment to the recommended retail price, and we have not yet become aware of this change. We will always update our Average Retail prices immediately on becoming aware of market price / recommended retail prices drops. We welcome all feedback that enables us to keep our Average Retail Prices current and reflective of prices in retail stores.
Average Retail is a GUIDE based on our internal research and advice of our suppliers of the average selling prices in retail shops of the same or similar items, at the time of listing each product for sale, and is adjusted when we become aware of changes to Market Prices.
As market prices are dynamic, we cannot guarantee the current accuracy of this guide. We therefore recommend you do your own research as to current Average Retail before you purchase. We do however GUARANTEE that you will always pay the lowest price when shopping with us. Please refer to our 120% Price Smash Policy for full details.
