Sold in over 65 countries throughout the world, Baby Born is one of the Zapf Creation Company's most popular brands. Zapf Creation AG is Europe's leading manufacturer of children’s toys, dolls and accessories. In 2008, Zapf Creation held a market share of 57.1% in Germany in the segment of play and functional dolls.

A favourite with children across the globe, Baby Born with her collection of accessories offers children a broad world of play, which helps to develop social skills and children's imagination.

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