Founded in 1965, the Benetton Group is a global fashion brand, based in Italy. Its main business is fashion apparel for men, women and children.

Benetton's brands are recognisable for their strong, colourful Italian style; the casual clothing line is marketed as the "United Colors of Benetton"; the glamour oriented is the "Sisley" division and the "Playlife" leisurewear. Over the years they have expanded into toiletries, perfumes, and items for the home such as kitchen accessories and baby products.

Today, Benetton is present in 120 countries around the world and has approximately 6,000 international stores.

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