Manufactured by MGA Entertainment, the first Bratz doll was launched in June 2001. Over the next five years the Bratz dolls gained popularity with 125 million sold worldwide in 2005. After the success of the original dolls, MGA Entertainment generated spinoff characters such as Lil' Bratz, Bratz Boyz, Bratz Kidz, Bratz Babyz, and Bratz Petz...just to name a few.

Bratz have also inspired a range of video games, interactive DVDs, CDs and their very own TV series.

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