Creative is a worldwide leader in digital entertainment products for PCs and the Internet.

Creative was founded in 1981. In June 1994, Creative was listed on the main board of the Singapore Exchange (SGX). It has regional headquarters in the US (California), Europe (Dublin, Ireland) and Asia (Singapore), with sales and marketing channels in Australia, Japan, Hong Kong, South Korea, South Africa, India, Malaysia, the USA, Europe and Middle East.

Creative became world famous for their Sound Blaster cards, and more recently for its highly acclaimed ZEN line of digital audio players. The company's innovative hardware, proprietary technology, applications and services enable consumers to experience high-quality digital entertainment - anytime, anywhere.

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