Diesel is an innovative international design company. With a wide-ranging collection of jeans, clothing and accessories, Diesel is coveted by both men and women worldwide.

From the very beginning in 1978, Diesel was born to be a leader. The founder Renzo Rosso wanted Diesel to be a company that took chances, designing a range of products that were to be the most dynamic and original in the market.

The Diesel mission was to create a clothing line ideal for independent people who choose to express their individuality through fashion. Diesel's design team, headed by Creative Director Wilbert Das, turned their backs on tradition and let their own personal tastes lead them. The result of this creative strategy turned Diesel into the company that is it is today; a company that is intertwined with the youth culture worldwide and renowned for its pioneering new styles.

Today, you can find the Diesel brand in over 80 countries with over 5000 stores worldwide.

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