Alex Gransbury has always enjoyed tinkering with things, especially if it meant his tinkering would make life easier for someone else. When he was younger he was making napkin holders for his mother out of odds and ends found in his father’s tool shed but these days the effervescent inventor has 15 kitchenwares and housewares products, as well as three prestigious Red Dot Design Awards behind his internationally recognized brand, Dreamfarm.

Dreamfarm was founded by, the then 22-year-old university student, Alex Gransbury in 2003. The company’s first product was the coffee grind knock box, Grindenstein. Feeling frustrated with no easy way to dispose of the used coffee grinds from his home espresso machine, Gransbury built the first ever Grindenstein prototype out of PVC pipe and a construction bolt. Within twelve months, Grindenstein – now made out of ABS plastic and Santoprene rubber – was being sold in selected retail stores around Australia, while still being built at Gransbury's family residence in Canberra, Australia. By the end of 2005, Grindenstein was being sold nationally and internationally.

Dreamfarm’s production was moved offshore in 2006, so the company could continue to meet the increasingly high demand and provide products of an optimum quality. From there it was able to concentrate on designing and producing more products and extending the range with the then Undergraduate Industrial Designer, Phil Howieson.

In 2007, Dreamfarm had expanded its range to include another three products and secured distribution agencies in Canada, the USA and New Zealand. Dreamfarm Europe BV was launched to sell directly to European retailers.

As the company continued to expand, the need to be based in a larger city became apparent. It relocated its headquarters to Brisbane, Queensland, in January 2008. To sell directly to the expanding USA market, Dreamfarm USA Inc was established in May 2008.

In 2009 Gransbury realised that in order to maintain competitive pricing and secure all important feedback from its customers, Dreamfarm would have to have its own sales team on the ground in Australia and began warehousing with a third party but distributing its products itself to over 400 retailers across the country. At the same time, recently graduated Howieson, came on board fulltime to head up Dreamfarm’s design team.

The company won its first prestigious Red Dot Design Award in March 2010 for Clongs - the click-lock sit up tongs, putting Dreamfarm in the same league as Dyson, Tupperware and Apple Inc. This was followed by another Red Dot Design Award in March 2011 for their Tapi, a rubber tap connection which turns your faucet into a drinking fountain, as well as a Best of the Best Red Dot Design Award for Chopula, Dreamfarm’s chopping sit up spatula.

Dreamfarm is currently distributed in over 30 countries worldwide, including the United States, Germany, the United Kingdom, Japan, Israel, Denmark, Ireland, The Philippines and South Africa.

Dreamfarm’s anti-junk inventions policy has seen the company devoted to creating unique products people will want to use every day and has made it the only Australian design company to have ever received the internationally renowned Red Dot Design Award three times in two years.

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