The Hugo Boss brand collections and their fashion lines are aimed at various target groups, creating a brand world of extraordinary fashion diversity at a constantly high level of quality.

The initial Hugo Boss brand was first introduced in the 1970s. Since then the brand has been extended to encompass other fashion segments; ranging from designer high-end fashion, to sportswear, leisurewear, designer sunglasses and accessories to fragrances for men and women.

Since the end of the 1970s, Hugo Boss has established its strong dedication to sports with its long standing partnership with German racing driver Jochen Mass. Hugo Boss's passion for sports remains strong today with strong ties to Formula One Racing, Indy Racing League, Boxing, Sailing, Tennis and Golf.

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