Part of the Seiko Corporation, Lorus was first launched in 1982. First started to complement the already popular Seiko and Pulsar brands, Lorus was an instant hit.

From the very beginning the promise from the Lorus team was "Designed to Delight and Built to Last." Today that promise lives on. Lorus's commitment to providing consumers with great value-for-money products that combine technical specification and quality has allowed the brand to achieve high acclaim with consumers worldwide.

Today Lorus is sold in North America, Europe, Africa and Oceania. In Australia there are over 1330 Lorus stores nationally.

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