PLAYSKOOL began with a simple idea: what if toys for young children didn't just entertain them, but also encouraged their minds to learn and grow? It's a notion that seems self-evident today, so it's surprising to think it was innovative back in 1928! The world has changed a lot since then, and so has PLAYSKOOL. But their commitment to provide quality toys that enrich children while they play remains at the heart of the PLAYSKOOL name.

Today, PLAYSKOOL offers toys that little kids love and parents can trust. They have retained their relevance and prominence in the lives of young families by being responsive to their ever-changing needs. Knowing that toys are More Than Play, PLAYSKOOL creates toys that are full of fun and surprises as well as stimulating to help your child develop. PLAYSKOOL has worked with the experts to study childhood development and devise a list of fundamental skills essential to any child’s growth. PLAYSKOOL toys are made with these skills in mind, and each provides reinforcement for a number of skills.

The PLAYSKOOL toy range includes beloved classics to brand-new creations; they create toys for cuddling and loving, creating and crawling, leaping and learning. The PLAYSKOOL brands include Mr.Potato Head, Explore ‘N Grow, Glowworld, Alphie, In The Night Garden, WotWots, Wheel Pals, Sesame Street and More.

Browse the categories below to find the type of Playskool products you are looking for, or click here to see all Playskool products.