In 1984, the Swatch watch was conceived and it was introduced to the market in Switzerland in March 1985. Becoming an immensely popular watch, Swatch is one of the most recognised watch brands in pop culture and features collections of men's, women's and children's watches.

Since the mid-1980s, successful athletes have been ambassadors of Swatch timepieces. As a long time partner of various fun and action sports, Swatch supports top snowboarders, ski freeriders, FMX & BMX riders - including Australian FMX rider Robbie Maddison, as well as surfers and beach volleyball players.

Browse the categories below to find the type of Swatch products you are looking for, or click here to see all Swatch products.