In 1896, Esther Arpels, the daughter of Salomon Arpels, a dealer in precious stones, married Alfred Van Cleef, whose family were sheet merchants living in Paris. That same year, Alfred Van Cleef and Salomon Arpels had already established a company with the aim of "founding and running a jewellery business". In 1906, they registered the "Van Cleef & Arpels" trademark and opened their first boutique and from 1909 to 1939, Van Cleef & Arpels prospered and opened boutiques in holiday resorts such as Deauville, Le Touquet, Nice and Monte-Carlo.

In 1942, the Arpels family emigrated to America and opened their first boutique in New York, on 5th Avenue. Later, Van Cleef & Arpels became the first French jewellers to open boutiques in Japan and China.

The company's prestige stems from a long list of prominent commissions issued by royal and imperial courts, financiers and industrial magnates, which have enabled Van Cleef & Arpels to be active today not only in Europe and the United States, but also in Asia and the Middle East.

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