The Recommended Retail Price (RRP) is the suggested selling price that the manufacturer, distributor or importer provides to us at the time of our purchase of each product.

At the time of listing each item for sale, we do our own research to establish whether each suggested price is realistic. If we determine it is, then this is the price that we publish as our supplier's Recommended Retail Price.

If our research indicates that a price is not realistic then we discuss this with the supplier and ask them to provide us with a revised Recommended Retail Price.

As market prices are dynamic, we cannot guarantee the current accuracy of a Recommended Retail Price. We therefore recommend you do your own research as to market prices before you purchase. We do however GUARANTEE that you will always pay the lowest price when shopping with us. Please refer to our 120% Price Smash Policy for full details.

We will always update a Recommended Retail Price immediately upon becoming aware of changes to the suggested retail price by our supplier. We also welcome all feedback that enables us to keep our suppliers updated as to current market prices.

Where we are the importer of a product we do not publish a Recommended Retail Price unless that identical item is readily available in the marketplace. In these cases we will publish the selling price in the market as the Recommended Retail Price.